PPC Training Introduction
Here is the detailed information about the course. Course include information on some of the hot topics. All these topics will be covered under the course.
What is Pay per Click Marketing (PPC), Why we need PPC, what is the Importance & Benefits of PPC. Some of the major Pay per Click Search Engines like Google AdWords, Yahoo Search Marketing (Overture). How to set-up PPC Campaign? Google Adword Account Structure.
How to set up PPC Campaign, set-up PPC Campaign, Google Adword Account Structure, PPC campaign Navigation. Use of multiple Account, My Client Center (MCC)
What is “Click-through-Rates” (CTRs) What is Impression? What is Conversion? What is “Cost/Conversion”? How to increase CTR & Conversion, What is Tracking Code?
How to do Keyword Research for PPC
During the whole course of 3 months, we will find out various aspect of Pay Per Click such as what is Keyword Research?, difference between SEO & PPC keywords, research PPC Keywords, PPC Keywords tools and resources and many more. All the details will be discussed and will be practically implemented in the class.
90% Practical Training + 5% theroy