What is Rich Snippet Optimizer Tool?

The main purpose of the Rich Snippet Optimizer Tool is to help the content publishers to strategically create page titles and meta description tags that will result in getting a great listings in Google's organic search results. Using this tool, you can strategize the content of your titles and snippets to maximize your click-through rate (CTR) from Google and having a good ranking in the SERPs.

You can increase your organic search engine traffic for a specific keyword. This can be especially useful in situations where you know that it is difficult to rank above strong competitors for certain keywords. For those you can make your site rank good among others.

Title

• Google shows up to 70 characters (including spaces) of a page's title in its SERPs.

Meta Description

• Google shows up to 156 characters (including spaces) of a page's meta description tag.
• If a page's meta description tag exceeds 156 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).
• If the web page includes a published-on date, Google may include that date as part of the snippet. In these cases, the date counts as part of the 156 characters.

Rich Snippet

• Google shows rich snippet text for some types of pages and data, for example: reviews, people, businesses, and events.

URL

• For sites with a clear information hierarchy, Google may show breadcrumb links in the search results.

What are Rich snippets?

A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice-cream and googled it. Google showed me a results list with normal snippets and rich snippets. A normal snippet looks like this:

Why are Rich snippets important for SEO?

In this snippet, a picture of the ice-cream is added; you can see the rating of the recipe, the time it takes to prepare this type of ice-cream and the number of calories it contains. A rich snippet contains much more information than the normal snippet does. That’s why we call it a rich snippet.

Rich snippets stand out from the other snippets. They look much nicer and you’ll instantly know more, just by looking at them. You’ll know whether other people liked the homemade ice cream and how long it’ll take you to make it. Rich snippets are snippets that have a higher click-through rate. People like to click on rich snippets.

If the click-through rate of a snippet increases, you’ll get more traffic from that search result. Not because your position in the search engine changed, but just because more people click on your result. In the long run, rich snippets will have an effect on your ranking as well. As more people click on your result, Google will notice that people prefer your page above other ones. That’ll absolutely improve your rankings in the long run!