Google ads has been one of the important platform to provide a good opportunities to the business of different niche to grow. With it millions and millions of people have made an improvement in their business after taking the online platform. With these ads, the businessman could target the relevant audience and drive the traffic to their site.

Google ads is therefore much important and people should be well-versed with its techniques and tools. And should know how to use it and how to set it up. In this article we will learn about what things we should do when implementing a google ads and what should be avoided. Since one mistake can cost you loss in ranking, therefore it is much more necessary that one should know dos and don’ts,

Now let’s see what 7 things we should do while doing a google ads:

1) Identifying your Customer

Identifying your customer is an important factor while running the ads or campaign. Only a target or relevant audience will be beneficial for the business. With the right audience, you will be able to earn a two or something, since your products or services will be what they will be looking for. And this could drive them right into your website.

Since a non-relevant audience click on your ads will earn you nothing, but will cost an extra penny for the ads.

2) Services to be promoted

Make a list of the services that you would want to promote on the ads. Since the ads will directly land to the people, it should contain the services that is relevant to the customer and what you are best in!!

Promoting irrelevant services to the right audience will not be beneficial and will waste your ads.

3) Keyword Research

Keyword research is the imperative from the point of view of the ads. A proper keyword will let the google find the right audience for your ads. Suppose a person search for the keyword ”Best Spa in Dehradun” and it matches with the keyword that you have listed on your ads and website. Your ad will be shown to the person and thus increases the chances of the having a customer.

“Google ads visibility is mostly dependent on the keywords that the people will be searching on search engines and also on what keywords you are planning to use for your services and products.”

4) Put up Negative Keyword

It is one of the most important in the seven things to do in google ads. As it will prevent the wrong and irrelevant audiences from seeing your ads. This will in turn drive them away from it. Negative keywords are those keywords which are not suitable or nowhere related to your services and products.

For example: You have a confectionary shop which only makes items having eggs as an ingredients. Now if you put only confectionary or cakes or other eatable items as keyword then your ads will be visible to even the audience who prefer eggless items. And when they click your ad, they will find that you have egg items and that will not earn you anything, instead you will lose a click money. So if you have put a negative keyword like “eggless” , then the ads will be prevented from being shown to this audience.

5) Get your Website Ready

Have your website ready and make sure it is user friendly. A website is place where your ads will land him to. So make sure that when you someone click on yours ads, he is redirected to the page about which your ads was. For example: If your ad is about a huge discount on a clothes, then make sure the landing page when the user click on the ad is to the discounted clothing page, not your home page.

A website should give a better user experience to the user and it should be compatible to most of the devices like smartphones, tablets, PC’s etc. This will reduce the cost of the click in your google ads.

6) Make a Conversion Tracking

Conversion tracking will help you to get information about how people have responded when they have landed on your website. And it will also guide you with the engagement time and which page of yours have the most visitors.

Make sure you connect your website to the google analytics as it will give you the insight about what people do when they came on your website and how many minutes they have been there. If they have left within seconds, then you could check if they landed on the relevant page or not. It will also help you know how many people visited your site after clicking on the ads.

7) Research About your Competition

At last, you should know what your competitors are doing. What are they advertising, where they are advertising, what things are they promoting, their keywords, which keywords is fetching them more customers.  What budget they have made for their ads, their ad length time, and the audience and the areas they have targeted.

These are the 7 seven things you should do while making the google ads. All these will surely help you get the right audience and generate profits.