Voice Search and SEO: Optimizing for Conversational Queries.

Introduction

In today’s advanced world technology is working to make humans work easy. Nowadays we are doing SEO optimization for our website or for our content, but a new trend is going on nowadays which is voice search. Everyone is searching their queries by using Google search. Some examples are Google Home, amazon Alexa, etc. Now it is important that we do voice search optimization for our content.

Convert into conversational queries.

Traditional text-based searches and Google voice searches differ in queries. In voice search queries people use long-tale keywords and in traditional text-based searches people use short-tale keywords. People use to ask a complete question in Google Voice searches and in text-based searches, people are searching for an answer, which is around 2 or 3 words that is a short tale keyword. So, it’s important to research good keywords for your content that will help to rank your content.  

Understand the result

Now voice search totally depends on Google’s algorithm that how it delivers results to people’s Questions. We need to find the user search behavior on the Google Voice search and then what type of result Google delivers to their users. Now we have to work on our optimization technique. Now we have to optimize our content according to Quctions Also we need to focus on queries and solutions accordingly. You can understand it like that in the traditional text “digital marketing institute in Dehradun” now in voice search “Which and where are the best digital marketing institute in Dehradun”. Now you can find the behavior of users and how the user is searching their queries in the same platform in a different way.

1. Long tale keyword: you need to include long tale keywords and question-based keywords in your content naturally. You need to inject these users’ friendly keywords in your content to voice search optimization. Keyword place a vital role in on-page SEO to rank websites.
2. Featured snipped: if you want that your content should be featured that you need to give some direct answers to questions in your content to your user. That it will easily enter in featured snipped. The content you write on your website should be informative and evergreen. This increases the favorability of your content being used as a voice search answer.
3. Local SEO: Some voice searches are location-based such as. Where is the grocery shop near me? Doing local SEO is difficult so you need to list google my business and make it up to date. Try to ask for positive reviews from your customer. Update your business and must mention all updated pictures on google my business.
4. FAQs: Add some common FAQs question in your content to optimize. Which should be based on Google searches and direct answer based. Search your title on Google and find those people also ask questions from there.
5. User-friendly website: Must check that your website should be user friendly. Where users can easily navigate. Must check your website load time and check whether your website is mobile user friendly or not.
6. Use schema markup.Schema markup is a type of code that can be added to your website to help search engines understand the meaning of your content. This can be helpful for voice search, as it can help search engines match your content to conversational queries.
7. Voice-friendly content: Create content that is easy to understand when read aloud. Use concise sentences, simple language, and proper formatting to ensure that voice assistants can articulate your content

By following these tips, you can optimize your website or content for voice search.

As looking forward there is no sign of a slowdown in google voice searches the future of it is broad because technology always focuses on easing the work of users. Now lots of apps and personal websites are also launching their voice search tools. So, it’s possible that text-based may end but it does not. So, we need to be flexible ourselves and work according to Google’s algorithm.