Digital Marketing Overview
Introduction
What is Digital Marketing?
Why people are going online?
Benefits of Digital Marketing
What does Digital Marketing consists of?
What is Digital Marketing?
Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media, which is quite different from traditional way of marketing.
“Digital Marketing is a process of building & maintaining customer relationship and the promotion of your business using online resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms to produce sales as well as catch customer that are searching on internet for response.”
Why people are going online?
For getting information on a product, service or location
Socialize If they have a question
If they are looking for help
If they want more information on certain individuals or organizations
For new jobs searching
Do Business and many more
Benefits of Digital Marketing
Global reach
Lower cost
Put the consumer in control
Provides convenience
Increase satisfaction
Trackable, measurable results
Improve conversion rate
Digital Marketing Objectives
To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related). Most Digital Marketing strategies and campaigns have following 5 objectives:
Reaching the right audience
To engage with your audience
To motivate your audience
Efficient spending on your campaign
Return on investment (ROI)
Improve Search engine rankings
What does Digital Marketing consists of?
Digital marketing consists of such as:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Affiliate Marketing
Web Design
Pay-per-Click (PPC)
Display advertising (Banner ads)
Email marketing
You will learn about all the above in the next article, stay tuned.
