What is Digital Marketing? An introduction and its components

Digital Marketing Overview

Introduction

• What is Digital Marketing?

• Why people are going online?

• Benefits of Digital Marketing

• What does Digital Marketing consists of?

What is Digital Marketing?

Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media, which is quite different from traditional way of marketing.

“Digital Marketing is a process of building & maintaining customer relationship and the promotion of your business using online resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms to produce sales as well as catch customer that are searching on internet for response.”

Why people are going online?

• For getting information on a product, service or location

• Socialize  If they have a question

• If they are looking for help

• If they want more information on certain individuals or organizations

• For new jobs searching 

• Do Business and many more

Benefits of Digital Marketing

• Global reach

• Lower cost

• Put the consumer in control

• Provides convenience

• Increase satisfaction

• Trackable, measurable results

• Improve conversion rate

Digital Marketing Objectives

To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related). Most Digital Marketing strategies and campaigns have following 5 objectives:

• Reaching the right audience

• To engage with your audience

• To motivate your audience

• Efficient spending on your campaign

• Return on investment (ROI)

• Improve Search engine rankings

What does Digital Marketing consists of?

Digital marketing consists of such as:

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Content Marketing

• Affiliate Marketing

• Web Design

• Pay-per-Click (PPC)

• Display advertising (Banner ads)

• Email marketing

You will learn about all the above in the next article, stay tuned.