GOOGLE WEBMASTER with its BENEFITS | Dehradun School of Online Marketing
About Google Webmaster Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with its webmasters. It helps you to identify issues with your site and can even let you know if it has been infected with any threat of malware or anything. It’s absolutely free. GWT is a set of tools for webmasters. It is a very useful tool set that allows you to communicate with Google and adjust many aspects as of how Google sees your site, such as list the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your site, as well as to see your site’s statistics, and much more. If one uses Webmaster Tools along with Google Analytics, the results will turn out to be even better. You can also access your Webmaster Tools data directly from Google Analytics, so if you are already using Google Analytics, you could easily integrate it with Google Webmaster Tools, as well. Webmaster tool is very much helpful in the SEO process as well. The very 1st process in Search Engine Optimization is webmaster registration and website submission. After that, one has to prove the authorship of his or her website by doing the verification process. After verification, they can see all the website related data in the dashboard. One cannot start SEO without webmaster tool; it will help a lot. Benefits of Webmaster Tools- Google Webmaster Tool can help one a lot, some benefits of GWMT are- You can check crawl errors like if Google bots are getting some error while crawling your site like 404, Soft 404, DNS Error etc. One can also geographically target your website likewise if you want to target India; you can set India as your target and vice versa. You can demote site links which you don’t want. If you are having an ecommerce site & you don’t want some parameters to crawl, you can add that parameter. You can give access to users like your seo agency or employees. You can check how many pages been crawled by Google bot in a day via graph. You can block URLs which you don’t want Google to crawl. You can check any of your pages to check whether it is index able or not. You can check how many pages of your site been indexed. You can see if your site is affected by malware or something. You can see which queries people are searching on Google to visit your site. How many clicks that query is getting? What is the Avg. Position? What is the CTR you are getting? You can see how many outbound links you are getting. You can check your own internal links. The main benefit of GWMT is submitting sitemap of your site, so that Google bot can crawl your pages which he won’t. You can remove URLs which is indexed by mistake. If you are into ecommerce, you can check how many duplicate title tags, Meta descriptions, short title tags, missing title tags etc. are there. Again if you are into ecommerce, you can structure data in your page so that Google can detect & give specific results to users. You can link Google Merchant Centre, Analytics with your GWMT. You can check author stats on your blog post etc. There are other resources also which you can see to help you in using most of GWMT. Few of the Benefits are explained below: Helps one see their Website the Way Google Sees it If one is aiming for higher search engine rankings, then they need to be able to look at your website objectively or the way Google looks at it. GWT tools provide info on matter like search queries that has had helped other people find your website, traffic statistics, possible tweaks that could help betterment of your website ranking, number of links pointing to your website and those within your website, number of indexed URLs and much more. Think of it as a powerful tool for an SEO audit and one that helps prevent the common SEO mistakes that people routinely make, if you follow of its recommendations. Spots Errors that could Cost One their Rankings Many factors affect your website’s ability to get ranked on search engines. For example, Google also considers things like speed of page loading, error frequency and poor website wide linking. Thus, when Google’s query bots or crawlers visits your website, it logs crawl errors, site errors, crawl stats, and so on. All of these contribute to the factors as of how high your website will get ranked and vice versa. Using webmaster tools, one can easily detect pages with specific issues and make the necessary corrections immediately. Hacked websites or the websites infected with malware will also get a notification on their dashboard. Real Time Data on Your Sit Indexes and Crawls It’s much easier to spot real time changes on your website by just refreshing the dashboard when you’re logged into the webmaster. The tools will help you effect changes almost immediately and track/show their impact on your website in real time. For instance, if you changed your title tag from SEO to Devon SEO and want it to reflect almost immediately, you can submit the site using the ‘Submit to Index’ tool and see the changes go live in real time. It’s simply amazing to watch. Helps to spot Duplicate Content Issues Google is seriously cracking down duplicate content. In fact, sites with such duplicate content are typically avoided or de-ranked by Google itself. Using webmaster tool therefore can often help view links to content on your website that is not selected. If its number is low, then probably it is not a matter of concern. But if it’s on the increase, then it could be a pointer to the fact that you have duplicated content issue on your website. Tracks the Traffic performance and Ranking Metrics
(Important) What are Canonical Tags and How to apply a canonical tag?
Canonical Tag is an HTML element that is used to prevent duplicate content issues. It specifies the canonical URL “the preferred version” of a web page and tells search engines that the other similar URLs are not different or duplicates; they are one and the same. See the following example of product page duplication of an e-commerce company; image In the image shown above, there are three product pages for the same product “yellow toy car”. These pages have the same content except the breadcrumb links. So, with the help of canonical tag we can mark one page as canonical version and eliminate two of the copies image In the above image, using canonical tag we have informed the search engine to consider the page located at (http://www.example.com/toys/cars/yellow) as original page and the other two URLs as variations of the original page. So, if your site displays the same content on multiple URLs, then by using canonical tag you can select the one URL as canonical version and can clear that other URLs are not duplicates. See one more example given below: http://www.example.com/ ( the main page) http:/example.com/ http://example.com/index.html Now, to show the main page as canonical version, we can place a canonical tag that references the main page (http://www.example.com) in the header of the other two URLs. See the related image shown below; image How to apply a canonical tag? You can apply this tag by adding a link tag to the head of the HTML code of the page that you want to be recognized as canonical by the search engine, e.g. to designate www.javatpint.com with the canonical tag, the code will look like as shown below; <link rel=”canonical”href=http://www.javapoint.com/seo-canonical-tag”/> How canonical tag helps improve SEO of a site It is very helpful in cases when you have multiple similar versions of a page or your content is accessible through multiple URLs. It enables you choose one version as canonical URL; you can create canonical URL for each set of similar URLs. After your canonical tag is ready, the search engine will consider all the links to similar versions as links to the canonical version that helps improve SEO of your site. Thank you for reading.
Broken Links and LSI (Latent Semantic Indexing), How to use and its benefits
Broken Links What is a Broken Link? A broken link or dead link is a link on a web page that no longer works because the website is encountering one or more of the reasons below. Reasons for broken links: An improper URL entered for the link by the website owner. The destination website removed the linked web page (causing what is known as a 404 error) The destination website permanently moved or no longer exists The user has software or is behind a firewall that blocks access to the destination website. The website owner linked to a site that is behind a firewall that does not allow outside access (such as an Intranet site or a restricted access area on a website). Broken links can be challenging for website visitors, making them unable to access the desired resource or information. These users may decide to make use of another site to find the necessary information elsewhere. A site that hasn’t been updated or checked for a long time may suffer from link rot, which is a term used to describe a site with dozens of broken links How to find Broken Links By the way, you will find many websites on the internet that can detect the broken link of your website but you can also find broken link from your website’s Google search console account (webmasters tools). Whenever you click on the Google search console, you will see an option on Crawl error that will help you find the broken link of your website. In this way, you can find the broken link of your website. How to remove Broken links To remove broken link, first of all you need to find the broken link which you can do in the way described above. Apart from this, here one more website is available in that you can easily find out the broken links and remove them. http://www.brokenlinkcheck.com/ This website will help you to search the broken link by submitting the URL of your website into it. Just a few minutes, you will find the whole broken link. LSI (Latent Semantic Indexing) What is LSI? LSI stands for latent semantic indexing. When you search for anything on Google; then it shows you some other results in drop down which are related to search query. Google wants to give you more relevant search. For example, if you type apple in search then, Google shows you apple iPhone brand related search but it also wants to confirm are you searching for fruit. If you are searching for fruit, then Google will show you search related to apple fruit. This is known as Latent Semantic Indexing of Google. “LSI keywords (Latent Semantic Indexing) are keywords semantically related to your main keyword. A lot of people think that LSI keywords are synonyms. But this is incorrect. LSI keywords are simply words that are frequently found together because they share the same context.” How to Use LSI Keywords? Add them all through the body of your article, as long as it sounds natural and appropriate. Here are the main places you should use your LSI keywords: Page title H1 and H2 tags URL address META tags Images alt text First paragraph of text Links anchor texts Last paragraph of text Benefits of LSI Keywords From the huge list of benefits here are some of my top picks: Safe from Spam-By using LSI Keywords in the article, you help Google understand that your article is not spam and that it’s natural. Also, it differentiates your content from spun content. Drop in Bounce Rate– By using LSI Keywords in the article, it helps to reduce Bounce rate and improve conversion rate. Improve Rankings Improve Blog Authority– More rankings will help you get more clicks, and as you start getting more clicks; your blog will build authority naturally. Use these tools to find LSI keywords: Google keyword planner LSI Graph Keyword Shitter Soovle SEMrush Mondovo KeywordTool.io
What is Digital Marketing and Benefits of Digital Marketing?
What is Digital Marketing? Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media, which is quite different from the traditional way of marketing. “Digital Marketing is a process of building & maintaining customer relationship and the promotion of your business using online resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms to produce sales as well as catch customer that are searching on the internet for a response.” Why people are going online? For getting information on a product, service or location Socialize If they have a question If they are looking for help If they want more information on certain individuals or organizations For new jobs searching Do Business and many more Benefits of Digital Marketing Global Reach Lower cost Put the consumer in control Provides convenience Increase satisfaction Trackable, measurable results Improve conversion rate Meta Desription : Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media Meta Keyword : What is digital marketing,benefits of digital marketing,digital marketing Category : Digital Marketing What are the Objective of Digital Marketing and Its Benefits? Digital Marketing Objectives To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time-Related). Most Digital Marketing strategies and campaigns have the following 5 objectives: · Reaching the right audience · To engage with your audience · To motivate your audience · Efficient spending on your campaign · Return on investment (ROI) · Improve Search engine rankings What does Digital Marketing consist of? Digital marketing consists of such as: · Search Engine Optimization (SEO) · Search Engine Marketing (SEM) · Content Marketing · Affiliate Marketing · Web Design · Pay-per-Click (PPC) · Display advertising (Banner Ads) · Email marketing What is SERP? SERP is an abbreviation of Search Engine Results Page. Search engine results pages are those web pages displayed or serve to users when they search for something in search engine, such as Google, Bing, yahoo after searching it produces some results
About Open Graph and Rich Snippet and their role in SEO ranking
Open Graph What is an Open Graph? An Open Graph is a protocol which allows a web page to become a “rich” object in a social network. More specifically, the Open Graph Protocol is a set of tags that allows a webmaster to give major social networks (Facebook, Google +, Twitter, Linked in…) detailed information about its pages. This information will allow social networks to better display a link on those pages that have been placed by the users. The Open Graph protocol has been originally created by Facebook and is now managed by the Open Web Foundation. What is the impact of the Open Graph on SEO? In theory, the impact of the Open Graph on SEO is limited. Actually, the Open Graph protocol is intended primarily to social networks (Facebook, Google +, Twitter…) and not to search engines (Google, Bing…) In practice, however, the social networks, like Facebook for example, have become so important in recent years that the search engines can’t ignore the Open Graph data in their algorithms. It would be adventurous enough to accurately describe the impact of this kind of data, but its impact undoubtedly exists. It is also certain that the major search engines analyze these Open Graph tags. In particular, Google may tend to favor pages used in its Google + social network. For SEO, historically, the webmasters should primarily focus their attention on the title and Meta description tags of their pages. Today, it is equally important to add Open Graph tags on the web pages, particularly if these pages are frequently shared on social networks like Facebook Rich snippets What are Rich snippets? A snippet is a result Google shows to the user in the search results. An example: I was searching for a good recipe for homemade ice-cream and googled it. Google showed me a results list with normal snippets and rich snippets. A normal snippet looks like this In this snippet, a picture of the ice-cream is added; you can see the rating of the recipe, the time it takes to prepare this type of ice-cream and the number of calories it contains. A rich snippet contains much more information than the normal snippet does. That’s why we call it a rich snippet. Why are Rich snippets important for SEO? Rich snippets stand out from the other snippets. They look much nicer and you’ll instantly know more, just by looking at them. You’ll know whether other people liked the homemade ice cream and how long it’ll take you to make it. Rich snippets are snippets that have a higher click-through rate. People like to click on rich snippets. If the click-through rate of a snippet increases, you’ll get more traffic from that search result. Not because your position in the search engine changed, but just because more people click on your result. In the long run, rich snippets will have an effect on your ranking as well. As more people click on your result, Google will notice that people prefer your page above other ones. That’ll absolutely improve your rankings in the long run. Keep reading for more…
Things to Know About SEO and Techniques in Search Engine Optimization?
What Is SEO (Search Engine Optimization) SEO stands for Search Engine Optimization. SEO is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on the website from search engines. In digital marketing, SEO is considered as one of the most effective channels for getting visibility, traffic on the website without spending too much. SEO covers both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines including Google, Bing, Yahoo, and other search engines. Things to know about SEO 1. SEO is a long term strategy. 2. SEO is part of inbound marketing and Search Engine Marketing. 3. SEO gives you better ROI compared to other channels. 4. Search Engine Optimization is difficult, complex and time-consuming. But, delivers better results if implemented properly. Techniques used in Search Engine Optimization SEO is a technique of boosting your website’s rankings on search engines and is increasingly being used by most small and big businesses and platforms. This is a method through which a business or a website can gain more popularity and visibility among consumers and can hence boost its profits. SEO contains 3 techniques that are: · White Hat SEO · Black Hat SEO · Grey Hat SEO
How Do You Become an SEO Expert [2022]
Since the sector of web page development is so new, with the aid of using a long way maximum do not absorb search engine optimization from a widespread long-time period college program SEO Expert. Here are the maximum outstanding methods that human beings turn out to be SEO organized experts: Take a search engine optimization course (or more than one search engine optimization course) Learn search engine optimization with the aid of using, in addition, growing their web page Work at a displaying association Take on search engine optimization clients Get a web-primarily based search engine optimization authorization or degree Work as an “in house” search engine optimization capable Here is a breakdown of all of those six decisions: There’s every other component to search engine optimization apart from progressing meta names on a website. Without a doubt, the first-class search engine optimization experts are human beings who are professional in exceptional areas of slicing area displaying. This fuses “focus” search engine optimization capacities (like name call upgrade). In any case, it in like way joins different computerized publicizing capacities, like growing and location organization SEO . With that, right here are the important thing capacities that a search engine optimization ace requirements to have: Ability to discover high-volume, low-rivalry expressions The essential notion of HTML How and wherein to feature watchwords to a website page Moderate to bleeding-area copywriting capacities Capacities invisible substance, like video and infographics Ability to raise and broaden buddies with key pages Perception of ways focused search engine optimization impacts rankings Data on rising search engine optimization examples and Google estimation changes In the relaxation of this associate, I’ll dive in addition into every of those. Moreover, display you certifiable examples of human beings who have turned out to be search engine optimization-knowledgeable authorities. 6 Simple Steps to Become SEO Expert Since you have seen the advantages of transforming into an SEO expert and you’re convinced to transform into an SEO ace yourself, we ought to talk about what is the method for transforming into an SEO ace. Step1: Learn How the Search Engines Work Without a doubt, the underlying advance into the learning of transforming into an SEO expert is to discover concerning the web records. Perceiving how web crawlers work is indispensable. Since the whole thought of SEO Expert or Search Engine Optimization pivots around the web search devices. Be that as it may, Google’s committed a page on the working of web search apparatuses. This page is exceptionally useful, which you should go through to get thorough data on SEO. Here is the association with Google’s Page on How Search Engines Work. There is a lot of AI, estimations, and data signals which are considered by the web records while situating a page into the web crawlers. Thursday, it is reasonable to contribute some energy learning and perceiving how the web records work, which will help you with understanding the principal thoughts, and later on, it will help you with understanding the multifaceted design of the web crawlers and how you can make your SEO Expert procedure to get best results from SEO. Stage 2: Learn About SEO Content Writing Content is at the genuine focal point of SEO; it is the master of the entire web-based world. The fundamental clarification search that happens on the web is an aftereffect of the substance. Thusly, you need to get to know substance making, and how you can create LSI (Latent Semantic Indexing) content. Old dim cap methodology like expression stuffing, interface developing, etc., are by and by abundance. Besides using those methodologies may achieve the discipline of your site. What works by and by is appropriate substance, which the customers can eat up. From this time forward, contributing your energy to making incredible quality substance would help you in your SEO task and further develop achieves the web crawlers. Google slants toward the substance created with LSI. Stage 3: Learn About HTML and CSS For transforming into an SEO ace, it is indispensable to have the data on the HTML and CSS because these are the coding tongues that are the most preferred lingos web searcher bots creep. Anyway, it isn’t needed, it is judicious to acquire capability with the basics of these lingos. Probably, eventually on time, you might see that the site you are working for is experiencing HTML and CSS issues, which is hampering your ordinary SEO results, and accepting you know the lingos you can figure that out quickly. Stage 4: Learn About Keyword Research Expressions are the essential fixing in the substance which makes them appear in the endeavors. In this manner, expressions should be investigated quite well and you ought to guarantee that the watchwords are associated with the substance, meta names, title, alt picture names, etc. so the web crawler bots can scrutinize and document your substance. Be that as it may, watchword research is the most baffling piece of SEO Expert. You should put your energy into investigating the expressions since better your investigation better would be the results. Here is an expedient associate you can suggest for the expression research. Stage 5: Understand the Basic Concepts of Search Engine Marketing (SEM) Web composition upgrade is one piece of the entire progressed publicizing and in this manner, an SEO ace should moreover look at changed pieces of modernized advancing. SEM or Search Engine Marketing is the completed heap of the circumstance. It contains paid displaying, Google Ads, Affiliate Marketing, Link Building, Social Media Marketing, Social Media Optimization, Content Marketing, Online Reputation Management, and some more. Have a sensible understanding of various pieces of web crawler advancing with the objective that you can guess what kind of results you would drive from your SEO works out. Stage 6: Understand What is SEO Basically, putting SEO isn’t simply concerning content, watchwords, and outsider referring to, it’s considerably more than that. The veritable objective of SEO is to
Shobhit Pant ( DSOM Ex- student)- To DSOM’s Trainers I’ll give 10/10
Q1. Welcome, Shobhit! Please introduce ourselves to our readers? Ans. Hello Everyone, I am a Civil Engineer Complected my Engineering From DIET. Earlier I was working as an Engineer in a Private company now working as an intern in DSOM Q2. Please Tell Us, why you decided to go for Digital Marketing? Ans. In this pandemic situation, I was so much inspired by Digital Marketing so I had decided to build my Career in this Digital World. Q3. Why did you decide to join DSOM? Ans. I was searching for the Institute of Digital Marketing at Dehradun, My Friend suggest this Institute he has also done his Digital Marketing course at DSOM and also get the Placement so I thought I should join the DSOM. Q4.How was your experience with DSOM? Ans. The experience was awesome DSOM focused on practical work, live projects were given to us and we have to work on them. The course is also planned in such a way that can easy to understand by everyone. Q5.Tell us the readers, How Digital Marketing helped in your Career? Ans. Digital Marketing helped me a lot. it’s a great career option you just need to have an unrelenting desire to get better at what you can do every day. Q6. How would you rate DSOM’s training program on a scale of 1-10? Ans. I’ll give DSOM 8.5/10. Q7. What would you say to Digital Marketing Aspirants? Ans. There is a huge scope in Digital marketing. If we look at the past, the scope of digital marketing is increasing day-by-day there is no decrease in the field. Job opportunities in this digital field are constantly increasing and more and more people getting employed. In this digital world, you can’t stick to one thing, you need to be updated from time to time, technology is changing there is always a moment in Digital Marketing. Be creative keep thinking about the new Ideas how they work and stay connected with the people.
Mohit Dabral ( DSOM Ex- student)- To DSOM’s Trainers I’ll give 10/10
Q1. Welcome, MOHIT ! Please introduce ourselves to our readers? Ans. I am a Graduate and recently completed my Digital Marketing Course at DSOM. I was working at NBFC as a Senior Executive in Gurgaon. I worked there for almost more than 1.5 year. Now, I am working as an intern at Adxventure. Q2. Please Tell Us, why you decided to go for Digital Marketing? Ans. I was curious about digital marketing from past 2 years and regularly practice to learn new things. And I believed its future scope because everyone surrounded by us going digital in somehow way. Q3. Why did you decide to join DSOM? Ans. When I finally decided to dive into digital marketing career, I felt I need a mentor who will clear my some concepts about it. I searched a lot then final came to DSOM. DSOM’s Course covers all the modules of Digital Marketing. Q4.How was your experience with DSOM? Ans. Overall it was a great experience with DSOM. I complete my course and did internship also with them. The trainers at DSOM was always helpful, they taught me digital marketing strategies and tips. Thanks a lot Vikas Sir. Q5.Tell us the readers, How Digital Marketing helped in your Career? Ans. Unlike many technical professional fields, Digital Marketing provides an opportunity for many creative people. There are jobs in writing, designing, audio and video production. Plus, developing marketing strategies, solving problems and finding ways to engage audiences require creative solutions as well. After completing 1.5+ years in my NBFC job, I moved toward Digital Marketing. As a student of DSOM I am confident enough to go into any field of Digital Marketing. Q6. How would you rate DSOM’s training program on a scale of 1-10? Ans. Overall I will give 8/10. Q7. What would you say to Digital Marketing Aspirants? Ans. To all Digital Marketing aspirants I want to say that keep learning new things day by day. Explore vast things because this stream as it is changing every day. In this field never stop learning, this habit will take you go far in your Digital Marketing career. In the end All the Best to all future aspirants
Prakash ( DSOM Ex- student)- To DSOM’s Trainers I’ll give 9.5/10
Q1. Welcome, Prakash! Please introduce ourselves to our readers? Ans. I am a Post Graduate (MCA) and recently completed my Digital Marketing Course at DSOM. I love to Travel in different-different places. Currently I am an intern at DSOM Q2. Please Tell Us, why you decided to go for Digital Marketing? Ans. As I have studied digital marketing and its scope in future, I started developing an interest in this field and wanted to pursue it. Q3. Why did you decide to join DSOM? Ans. I was searching for the Institute of Digital Marketing in Dehradun and I have seen DSOM in Google search and read about the reviews they were good so I decided to join here. Q4.How was your experience with DSOM? Ans. It was good, the course curriculum is designed in such a way that it is easy to understand, moreover DSOM provides practical classes so people understand the concept much better. Q5.Tell us the readers, How Digital Marketing helped in your Career? Ans. The digital marketing world is never stopping and keep changing field, it is difficult at the start but, once you get the hang of it, it’s easy and very interesting. I have gained knowledge of almost all the aspects of Digital Marketing and I am confident enough to go into any field in Digital marketing. Q6. How would you rate DSOM’s training program on a scale of 1-10? Ans. I’ll give DSOM 9/10. Q7. What would you say to Digital Marketing Aspirants? Ans. To all the Aspirants, it is a world of tough competition, day by day you have to keep improving and evolving, you cannot stay put on a single strategy for too long, keep on thinking that how can you make your idea more efficient and still more affecting
