Using of twitter to market your Business online or SMO in Twitter?
Using Twitter to Market your Business Twitter is a free social networking microblogging service that enables registered users to send ‘tweets,’ or short messages of 140 characters or less. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Twitter is nothing but it is a way to advertise your business on twitter. This is the most popular social media website and it is helpful to drive huge traffic on your website. Basic Points of Twitter Tweet: It is a short message sent or a post shared by you on Twitter. It must be 140 characters long and can include hashtags, images, videos, and URLs. Better is first sort your URL then post on twitter. Retweet (RT): Does it refer to sharing or reposting someone else?s tweet. It is simply the repetition of another user to tweet or post. By default, it begins with “RT: @username,” tweet text. @reply: It is used to reply to other users. It starts with @username followed by your tweet, where username is the Twitter handle of the recipient. It is saved in the replies tab of a user. DM (Direct Message): It is used to send the private message to someone you are following. Only the recipient can read the direct message. #Hashtag: It is used to add a “Hash” sign before important keywords in your tweet. It helps your tweet get easily found by your target audience. Twitter Handle: It is your username, e.g. the text after the @ sign SMO- Twitter : Twitter SMO has the following 5 basic phase: 1. To get followers for your website. 2. To retain your followers. 3. To encourage the people to interact productively. 4.Using the newest set of tools, technique, and tactics. 5.Increasing your ROI
We are Hiring: Content Developers & Social Media Executives | DSOM.IN
DSOM (Dehradun School of Online Marketing) is hiring you for various roles in the field of digital marketing. DSOM offers you a great opportunity for learning and growth. “We are Hiring, and working with us will provide you excess of opportunities to explore your career with interpersonal skills…” We’re always looking for people who can bring new perspectives and ready to face new challenges coming in their life, life. If you’re looking for a place that values your curiosity, passion, dream and desire to learn, if you’re seeking colleagues who are big thinker’s and eager to take on fresh challenges as a team, then you’re exactly what we are looking for. Profiles We Are Hiring For Content Developer (Location: Dehradun) (Fresher’s may also apply) We are Hiring Content Developers for the following subjects (Bank and SSC exams): Quantitative Aptitude English Language Reasoning Ability General Awareness Jobs updates Social Media Executive (Location: Dehradun) (Fresher’s may apply) Selection Procedure: Extensive Knowledge of Social Media Platforms, Strong Verbal and Written Communication Skills, Customer Service Skills Send your Resume to contact@dsom.in phone: 8077226637 Keep the subject of your e-mail as: <Profile: Subject applying for-Your Name-Your Location> We will contact the shortlisted candidates by e-mail and they’ll have to visit us with their Resume for Interview Process.
10 Soft Skills for the future of work – World Youth Skills Day 2019
Dear Friends, On the occasion of World Youth Skills Day, I congratulate all students of DSOM for working hard towards building their hard skill set. However, time and again, I see young people with an excellent skill set failing at their workplace. There is no rocket science to answer the reason for the failure. If you lack soft skills you cannot be successful at your workplace. You need soft skills to become successful in the workplace. Here is a list of top 10 soft skills employers look for in young people: Communication Self-Motivation Leadership Responsibility Teamwork Problem Solving Ability Decision Making Adaptability Interpersonal Skills Time Management Skills Communication Good communication skills are particularly important in the workplace. Nowadays, both verbal and written communication is an integral part of work. It is a soft skill that is especially needed for leadership roles as leaders should be able to delegate work clearly. Self-Motivation If you have a positive attitude and initiative to work well without micro supervision you are self-motivated. Such employees are always an asset for the employer. This soft skill demonstrates reliability, commitment, and fitment into an organizational structure. Leadership You can show leadership skill even when you are not a team leader or managing others. Soft skills related to leadership are – positive attitude, helpful, selfless and ability to motivate others. Responsibility An employee who is willing to take responsibility will always have an upward graph. This soft skill is highly valued by employers as it shows a willingness to accept mistakes, learn and progress. Teamwork Good teamwork is a skill that you will need both in leadership roles and also when you are part of a team. One important ingredient for successful completion of large scale projects is teamwork. Good team players always display empathy and are receptive to other’s needs. Problem Solving This is a soft skill that requires an open mindset, a solution-oriented and a positive approach. Problem-solving often relies on good teamwork. Decisiveness Decisiveness is a soft skill that can only come if you have mastered your skill set. Knowledge about your work gives you authority and purpose. Ability to Work Under Pressure and Time Management In today’s fast-paced environment every job demands a lot from you. There will be tough deadlines to meet and a stressful environment. An employee who knows how to navigate through this situation is always successful. Clear thinking and prioritization are soft skills related to working well under pressure and employers value them lot. Employees who can manage their time wisely are considered efficient. They are organised and well planned which helps them take on new tasks and deadlines. Adaptability Often, employees who have spent a long time at one workplace get into a comfort zone. When given a challenging situation such as employees find it difficult to adapt. Adaptability or flexibility is an ability to acquire new hard skills and adjust to changing work environments. Employers often seek candidates who are flexible and show a positive attitude. Negotiation and Conflict Resolution This is one of the soft skills employers look for in potential team leaders. One should be persuasive and find a solution benefitting all stakeholders. To resolve conflicting situations, you will need strong interpersonal skills. These are the networking skills that will help you build a good rapport with your colleagues and management. Content is written by Chetna Sharma student of DSOM. visit her blog 40youbeautiful
Join Digital Marketing internship with universal web Solutions
get the opportunities to enhance your digital marketing skills with us. Required candidate in Dehradun city for a Marketing role. Apply now. Job Description: Education: Any graduate should have certification course in a particular domain. Skill: Expert in SEO SMO mandatory. Stipend: 2500 No of vacancy: 15 Location: Dehradun Interested candidates can drop their resume at contact@dsom.in Sub Roles: Brand-Marketing, Digital-Marketing Own two-wheelers: Not Required Skilled in Microsoft Office: Required Passport: Not Required Gender : Any Languages known : English, Hindi Universal Web Solutions Call 8077225724
Basic Fundamentals of Digital Marketing for Learners | Dehradun School of Online Marketing
Today, there are lots of colleges and universities that are taking Digital Marketing seriously due to the demand of necessary knowledge to work in most of the industries. About a decade ago, Digital Marketing was not a major importance in the market, but now it is full-fledged field with bright career. There are lots of colleges and training institutes are available for knowledge distribution. If one needs to stand ahead of their competitors, then we need to prove themselves in any field. Nowadays, there are multiple ways to work in Digital Marketing. Digital Marketing has many elements and they can be broadly divided into four main categories. Digital Marketing Categories SEO: SEO stands for Search Engine Optimization, and it is the process of attracting visitors to website via Search Engine (like Google, Bing, Yahoo,..etc.) by increasing the ranking of the website. In an easy language “Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through Organic search engine results.” This method is unpaid or organic method of marketing where one doesn’t need to spend money. It is just based on the content and right keywords along with on-page optimization and off-page optimization, then the marketing can be done only on based of that. SMO: SMO stands for Social Media Optimization, and it is process of increasing the awareness of a product, brand or event by using a numbers of social media platforms. It is the way of attracting visitors to the website through the means of social media (like Facebook, Google+, Twitter,…etc). For example: if someone is having a Facebook Page, then they can get good number of traffic from the page using the popularity of the page. SMO is similar to SEO in that the goal is to drive traffic to your website. SMM: SMM stands for Social Media Marketing, and it is process of gaining traffic or attention through social media sites. It is paid marketing techniques on Social Media. For example: if someone is having a Facebook Page and wants to promote their products or business and services through the page which is having less popularity, then it is best way for them to use paid marketing techniques to increase awareness and sell their products or services. SEM: SEM stands for Search Engine Marketing, and it is the process of gaining website traffic by purchasing ads on search engines. It is the best way of increasing the visibility of the website by paid promotion methods. This Paid Marketing is done on Search Engine. For Example: AdWords from Google and Bing. It is very complex program tool from Google and Bing, but can help you to achieve great ROI if it done properly.
What is Digital Marketing? An introduction and its components
Digital Marketing Overview Introduction What is Digital Marketing? Why people are going online? Benefits of Digital Marketing What does Digital Marketing consists of? What is Digital Marketing? Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media, which is quite different from traditional way of marketing. “Digital Marketing is a process of building & maintaining customer relationship and the promotion of your business using online resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms to produce sales as well as catch customer that are searching on internet for response.” Why people are going online? For getting information on a product, service or location Socialize If they have a question If they are looking for help If they want more information on certain individuals or organizations For new jobs searching Do Business and many more Benefits of Digital Marketing Global reach Lower cost Put the consumer in control Provides convenience Increase satisfaction Trackable, measurable results Improve conversion rate Digital Marketing Objectives To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related). Most Digital Marketing strategies and campaigns have following 5 objectives: Reaching the right audience To engage with your audience To motivate your audience Efficient spending on your campaign Return on investment (ROI) Improve Search engine rankings What does Digital Marketing consists of? Digital marketing consists of such as: Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Affiliate Marketing Web Design Pay-per-Click (PPC) Display advertising (Banner ads) Email marketing You will learn about all the above in the next article, stay tuned.
Search Engine Optimization (SEO) – Its Types and Techniques
What is SERP? SERP is an abbreviation of Search Engine Results Page. Search engine results pages are those web pages displayed or serve to users when they search for something in search engines, such as Google, Bing, Yahoo after searching it produces some results and this is called a SERP. SEO stands for Search Engine Optimization. SEO is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on website from search engines. In digital marketing, SEO is considered as one of the most effective channels for getting visibility, traffic on website without spending too much. SEO covers both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines including Google, Bing, Yahoo and other search engines. Things to know about SEO SEO is a long term strategy. SEO is part of inbound marketing and Search Engine Marketing. SEO gives you better ROI compared to other channels. Search Engine Optimization is difficult, complex and time consuming. But, delivers better results if implemented properly. Techniques used in Search Engine Optimization SEO is a technique of boosting your website’s rankings on search engines and is increasingly being used by most small and big businesses and platforms. This is a method through which a business or a website can gain more popularity and visibility among consumers and can hence boost its profits. SEO contains 3 techniques that are: White Hat SEO Black Hat SEO Grey Hat SEO White Hat SEO White hat SEO is one of the most popular SEO techniques and it utilizes techniques and methods to improve the search engine rankings of a website which do not run incorrectly of search engine guidelines. The white hat SEO techniques includes Proper use of title, keywords and meta tags, high quality content development, site performance, link acquisition campaigns which supported by high quality content. If we choose this type of SEO technique then we can expect a gradual, steady but lasting growth in ranking . Black Hat SEO Black Hat SEO is a type of SEO techniques that try to trick the search engine and manipulate the ranking of the site. This type of a method of SEO is not in accordance with the SEO guidelines set by the search engines and especially Google. The wholesome level of SEO technique is very low because of some technique of black hat SEO include keyword stuffing, doorway and cloaking, link spam, hidden link and hidden text. In this technique you can expect unpredictable, quick and short lasting growth in rankings. Grey Hat SEO Grey Hat SEO is not white and not black but gray, is midway between of both black and white SEO it’s basically all about balance between risk and reward. How Search Engine Works? The work of the search engine is divided into three stages, i.e. crawling, indexing and retrieval. Crawling The search engines have the web crawler or spiders to perform crawling. The task of crawler is to visit a web page, read it and follow the links to other web pages of the site. Each time the crawler visits a webpage it makes a copy of the page and adds its URL to the index. After adding the URL it regularly visits the sites like every month or two to look for updates or changes. Indexing In this stage, the crawler creates the index of the search engine. The index is like a huge book which contains a copy of each web page found by the crawler. If any webpage changes the crawler updates the book with new content. So, the index comprises URL of different WebPages visited by the crawler and contains the information collected by the crawler. This information is used by search www.dsom.in | This copy is under Copyright and not for sale to other people engines to provide the relevant answers to users for their queries. If a page is not added to the index it will not be available to the users. Retrieval This is the final stage in which the search engine provides the most useful and relevant answers in a particular order. Search engines use algorithms to improve the search results so that only genuine information could reach to the users, e.g. PageRank is a popular algorithm used by search engines. It shifts through the pages recorded in the index and shows those WebPages on the first page of results that it thinks are the best. Search Engine Optimization (SEO) can be split up into two separate categories: On-Page SEO Off-Page SEO. On-Page SEO– refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, Meta tags & descriptions, etc. Off-Page SEO –refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. On-Page SEO Overview On-Page Optimization involves all the activities related to optimization of the website which includes title tag, meta tags, URL structure of the page , internal linking within website, optimized image alt text, proper heading tags, quality content, link structure and much more. As On page optimization of the website will only be helpful if you avoid black hat techniques. Due to these activities instead of ranking on search engine, your website will be penalized or can be marked as spam. Benefits of On-page Optimization Higher Traffic Better ROI Increased site Usability Brand Awareness Cost Effectiveness On-Page Advanced SEO Tactics On-Page SEO and some of the most effective tactics to increase your page rankings on the search engines. Title Tag What is a title tag? A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as
Really Impressed with DSOM
DSOM is Digital Marketing Institute Bineet Pujara An interesting session with Bineet Pujara, DSOM’s Ex-trainee. Read on the complete interview to know how DSOM helped him to understand progress in the digital marketing world. Q1. Welcome, BINEET! Please introduce yourself to our readers? Ans. Hello, I am Bineet I lived in Dehradun and I have done MCA from IMS Dehradun. Now I join DSOM for digital marketing training. Q2. Please Tell Us, why you decided to go for Digital Marketing? Ans. Good career opportunity Because of the Digital revolution. Digital marketing is growing and wide filed and it is the best in the future. Q3. Why did you decide to join DSOM? Ans. Because they are best in his job the reputation of this institute and heard a lot of good things about this institute. Their focus is in practical knowledge more than theory. Q4. How was your experience with DSOM? Ans. My journey of DSOM going fabulous. DSOM mainly focus on the practical things. About the faculty of DSOM is so helpful and professional. The environment is very friendly. I gain lots of knowledge from there. Q5. Tell us the readers, How Digital Marketing helped in your Career? Ans. I am the IT student. Digital Marketing helped me a lot to improve my skill . it gives me numbers of way how to earn money online. Q6. How would you rate DSOM’s training program on a scale of 1-10? Ans.9/10 Q7. What would you say to Digital Marketing Aspirants? Ans. If you want to learn Digital Marketing, you must join DSOM they are the best in his job. They focus on practical.
Top 90+ high DA do follow free Image-photo sharing site list for SEO 2022
Top Free Image-photo sharing/submission sites 2018 with high DA and PA ranking to pump up your website on Google SERP Content: With the upcoming trend of marketing online it has become necessary for every business to reach on the first page of Google’s result page. To make your work easier we have listed top image submission sites of 2018 with high PA and DA ranking that will help you in reaching in the magic triangle of Google. How Image submission helps you in SEO? Image submission sites are a great way of creating resourceful backlinks for your website. These sites gives you a platform to share free images with a potential of global level exposure. Free Do follow Image sharing sites are an easy way to link your brand with the websites that have higher DA, PA and Alexa ranking. A user must also know that before uploading your photos, your images are of rich quality as your images are the speaker for your brand. Benefits of Image hosting submission site list: Increased Search Results Backlinks from authority Referral Traffic Targeted Audience Increased CTR (Clicked Through Rate) Global Exposure Quick Promotion
Robot.txt file, Inbound links and Outbound links with its types
What is Robots.txt file? Robots.txt is a text file that you put in the site’s root directory that specifies for search engines’ crawlers what website pages you want or don’t want to visit or crawl on your site. Robots main aim is read our website data and stored in search engine database. When search engine crawlers come to your site it will be looking for some special file. i.e., call roboat.txt file. This file tells to search engine spiders which pages of your site should be indexed and which pages of your site should be ignored. Structure of a Robots.txt File The structure of a robots.txt is pretty simple (and barely flexible) – it is an endless list of user agents and disallowed files and directories. Basically, the syntax is as follows: User-agent: Disallow: “User-agent” is search engines’ crawlers and disallow: lists the files and directories to be excluded from indexing. In addition to “user-agent:” and “disallow:” entries, you can include comment lines – just put the # sign at the beginning of the line: # All user agents are disallowed to see the /temp directory. User-agent: * Disallow: /temp/ How does it work? Before a search engine crawls your site, it will look at your robots.txt file as instructions on where they are allowed to crawl (visit) and index (save) on the search engine results. Robots.txt files are useful: If you want search engines to ignore any duplicate pages on your website. If you don’t want search engines to index your internal search results pages. If you don’t want search engines to index certain areas of your website or a whole website. If you don’t want search engines to index certain files on your website (images, PDFs, etc.) If you want to tell the search engines where your sitemap is located How to create a robots.txt file If you’ve not created a robots.txt file in your website or blog then you should make it as soon as possible. You must follow these instructions to create this: Create a new text file and save it as the robot.txt – you can use the Notepad program on Windows PCs or Text Edit if you use Macs and then “Save As” a text-delimited file. Upload it to your website’s root directory– this is generally a root level folder called “htdocs” or “www” which makes it appear directly after your domain name. If you use sub domains, you need to create different robots.txt file for each sub domain. Inbound Link What is an Inbound Link? An inbound link, known as a backlink, is a hyperlink coming from another website to your own website. The links to your site are very important for SEO. This is because search engines, such as Google, see multiple high-quality and relevant inbound links to a page or site as an indication that the content on that page is useful for its users. Why do I need Inbound Links? Reason #1: Search Engine Optimization (SEO) Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject — so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Search engines don’t treat all inbound links the same and inbound links isn’t the only ranking factor they consider. Reason #2: Referral Traffic If someone posts an inbound link on their website or blog, people who see that link might click on it, and you’ll benefit from that referral traffic. The volume of traffic you get from referral traffic depends, of course, on how much traffic that blog or website receives in the first place. Outbound links What is an Outbound links? Outbound links, or External links – Those links which are going to direct to another specific webpage or website altogether from your website and you have more control over these links. It means if you click an outbound link it will take you to another specific webpage or website. It will send user to entirely different sites. Most, if not all, websites have outbound links. There are two kinds of outbound links: Nofollow link Dofollow link Dofollow Link Dofollow link is the normal link. It is the default link. You don’t have to add to the code, you don’t have to change anything. Just make a link and it’s automatically a dofollow link. A dofollow link is what every link should be like. It passes on Google PageRank juice from your webpage to the targeted webpage. An example of Dofollow Link: <a href=”https://www.google.com”>Google</a> Nofollow Link Nofollow link is the abnormal link. It does not pass on any Google PageRank juice to the targeted webpage but instead, it blocks off the Google PageRank flow. A nofollow link has a rel=”nofollow” tag inside the code. This tag says to the Google spider ‘not to follow’ the link. An example of Nofollow Link: <a href=”https://www.google.com” rel=”nofollow”>Google</a>
