7 ways to make money through Google My Business
7 ways to make money through Google My Business In today’s generation, Money is now considered amongst the most important factors for living in this world. Without money, a person could only survive, but cannot thrive. So, in this article, we’ll enlighten you with the ways about how to increase your earnings with the help of Google My Business. “GOOGLE MY BUSINESS” is a free tool that allows and helps us to increase our online presence by promoting on Google search and maps. WAY 1: CREATING Create a Goggle My Business listing by developing the company’s profile for the web version, for the Android & IOS apps. The profile can be created through the GMB account and the owner could add all the required information, pictures, location, etc. by following some simple steps. WAY 2: Ranking By having a top ranking in the 3 pack-local area listing, the business grows at a much faster rate as customers tend to visit your profile more compared to others. This could be achieved by keeping the following points in mind: The GMB listing of your company should be claimed and verified. Information provided in the profile should be accurate and should also fall in the right category. High-quality pictures should be included in the Company’s profile as it catches the customer’s attention. Genuine and relevant google reviews should be mentioned. Most importantly make the engagements in your profile on regular basis by uploading blogs, posts, videos, offers, etc., and also should optimize the information from time to time on the profile. WAY 3: Commissions / Incentives For a successful business, the business owner should be able to get genuine and relevant google reviews in exchange for the services they provide to their customers. The leads help us to generate more incentives. The owner should also reply to all the queries and doubts of the people. Verification of the business is important for the visibility of the information on all the google services. These factors play a very pivotal role in acquiring the trust of the targeted audienc WAY 4: Rent When the business owner manages to acquire the business position in the top ranking, then the owner could rent out their business profile to the potential buyer at a fixed monthly cost. In this case, the owner gets the opportunity to focus on exploring other areas where they could open a new business with the advantage of having a guaranteed extra income. WAY 5: Maintenance This is essential for attracting customers and hence increasing the online presence of the company. Maintenance of the profile includes: Updating the correct and up-to-date information on the profile frequently. Increasing the views by uploading HD pictures & videos publishing the relevant blogs and posts. Maintaining a flow of good reviews along with the Responding to the reviews and doubts helps to maintain a good impact on the customers. If the owner of the company is unable to maintain the profile personally, then they have the option of hiring another person for maintaining their profile. GMB provides a feature termed as “USER” in which the owner could give access to another person for operating and handling their site. WAY 6: Reviews Review service plays a very crucial role in creating a good reputation for the company. Reviews tend to make an impact on the customers by influencing them and also help to build a trust factor between the company and its targeted customers. Reviews could be given by loyal customers in exchange for your service or by the local guides. Local guides have a greater impact on the customers and the level of the local guide plays an important role in establishing faith amongst the customers. ‘Personalized reviews’ and ‘Keyword Oriented reviews’ are the most important factors of review service. WAY 7: Sold When the business owner has developed a good profile, by ranking his/her page amongst the top rankings, can generate good reviews, and has also maintained the website by constantly performing engagements then if the person no longer wants to handle the profile, he/she could directly sell their own profile to another person at a fixed cost.
Video Marketing
Video Marketing What people see in digital marketing really sells. This is the reason why in today’s time Online Video Marketing is growing very fast. Video marketing is the process of using video in marketing to promote a business or service.Audio media on the other hand doesn’t give you a view and makes room for image driven results. Messages in this media can often be misspelled.The best part of video marketing is that even lazy people get swayed by the information you want to provide them.Video makes communication so simple that on one click you go where you want to go. YouTube is a video sharing website that allows you to upload, watch and share videos. You can also like and comment on the video. It is used by millions of users. This is a great tool for business branding. Ranking Factors of a Video There are many reasons for ranking a video such as – 1.Relevance The user should be a Video Relevant for Search Query. 2.Since video is material, its Basic Measurement Factor shows its Relevance. 3.User Engagement Videos should be able to engage users. 4.Authority Trust and Authorization affect Video Ranking. 5.Platforms check Authorization as a Trust Factor to avoid Spams. Advantages of Video Marketing Many people will think that why should we use video in our business? Already our business is offline or online and also have our own website, then why do I need video? So this is for you. In this step we will know why you should do video marketing and have told some of its advantages. 1. High conversion. According to a report today, whenever most of the consumer buys online, 57 percent of the people want to see the video review, want to know about that product. In such a situation, if you have a product or service, then you can make videos with How To Explainer Video, Pros and Cons related to it and keep it on your website and YouTube. This makes your conversion high. 2.Good performance in SEO. Today, with the help of videos on the Internet, your click through rates, open rates and conversions have also increased, due to which you also improve your search engine ranking. 3. Most people today like to watch videos Today most of the people on the internet like to watch videos. Ever since Jio came to India, YouTube and other video platforms have grown very well. In the video, you can connect well with the user and your user can also understand about your product and service well through the video. 4. ROI. If you do email marketing in your business, then if you use video word in the subject line of your email, then your email open rate increases by 19%. According to a report, 76% of business owners believe that video marketing gives them a good ROI and 93% of business owners believe that their consumer can understand and know better about their product and service by using video marketing. Scope of video marketing: 87% of marketers say that video marketing helps them increase their website traffic.Over 80% of businesses say that video content gives them the best ROI when compared to other forms of content. The conversion rates increase by 80% by adding a product video to a landing page.84% of marketers claim that incorporating videos have helped them collate leads. I am sure these statistics give you a fair idea of the impact of video on business as a whole. Here are some of the benefits of video marketing: 1.Boosts conversions and sales; 2.Provides decent ROI; 3.Provides long-lasting relationship with customers; 4.Your website and content ranks higher on Google; 5.Mobile users love video ads; 6.Video marketing explains everything quickly; 7.Engages lazy buyers; 8.Encourages social shares.
Need of Graphic designing in Digital Marketing
Need of Graphic designing in Digital Marketing In today’s competitive world everyone is heard about digital marketing. How it is important to survive in the market. But have you think that only become a digital marketer is enough to survive in market? The answer is NO. To become a successful Digital marketer, you also have a knowledge of Graphic Designing. Then the next question comes into your is graphic designing plays an important role in Digital marketing? The answer is YES. If you don’t know how important is Graphic designing in Digital marketing? Then Don’t need to worry in this article we will explain what is graphic desgining and how it is important in Digital marketing ? So, stay tunned. Grab these topics from this articles What is Graphic Designing ? Role of Graphic Designing in Digital marketing ? What is the relationship between Digital Marketing and Graphic Designing? Why you Should learn Graphic Designing Conclusion So, lets Start… 1.What Is Graphic Designing? Many people think that graphic designing is only an image created by the person. But no Graphic Designing is an Art of designing images or visuals potraits. Graphic Designing includes all the visuals, like Symbols, icons, colors,and all the parts that contribute to make an image is graphic Designing. Every Company invest in graphic Designing to design their landing pages. Because everyone knows that landing page plays an most crucial role to convert leads into actual paying customers. In simple language we can say that Graphics are the visual form of communication. According to the survey the human brain transits 90% of the visuals to be processesed. Humans can process images 60,00% faster than text. And that is why the companies never think to invest in Graphics for their marketing. 2.Role of Graphic Designing in Digital Marketing. Graphic Designing is a most powerful art that has given to a new life to digital marketing. As we know that digital marketing revolves around Social media and Websites. So, to market their products in these platforms you need creative ideas and that ideas can drawn into a picture only by a Graphic Designer. If you are in the field of of Digital Marketing then you should not take graphic designing lightly. For Example : If you will do blogging, then you need graphics to make your blog more creative and engaging. Then if you will do Google ads, as we know that text works but the right combination of Graphics and text are more Impactful. In Social media Platforms like facebook you need graphics because these platforms are fully based on Visual content. There is a Pshycological facts behind every Graphics. Every shape, line, colour, font describes the feeling or emotion to audience. For instance, Using right colour or right design can convert your leads into Payable Audience. 3.Relationship Between Graphic Designing and Digital marketing Graphic designing is the breathing of Digital marketing also an key element for Digital marketing. Graphic Designing is not creating graphics, but it is also a way to communicate with your audience. An in marketing the most important thing to sell your product is communication. You very well know that the attention time on social media is just 2 sec, and the user skip the content if it is in text.so, you have to focus on graphics if you are going to promote your Product. 4.Why you Should learn Graphic Designing From the above discussion you should learn how important is graphic Designing in Digital Marketing. So, the next question comes into your mind is whether I should Learn Graphic Designing? Then the answer is big YES. There are many reasons to learn Graphic Designing, if you are think to become a Digital Marketer. 1.Running an agency: If you think you become a businessman and running an agency for Digital Marketing, then you should have acknowledge of Graphic Designing, in agency it does not require to have praper knowledge but you should have the basic knowledge, so that if you are hire a graphic designer you can share your creative ideas and monitoring the performance, so that the graphic designer proves an asset for your company not an liability. 2.For Freelancing The next most important aspect of Graphic designing is Freelancing. If have skills and wants to work as a freelancer after learning Digital marketing from an reputed institute, then it is very important for you to learn Graphics. As above we discuss creatives(graphics) plays an important role in Digital marketing. For Example : Suppose you are working as a freelancer, then your client expect that you should also run facebook ads, and you very well know that facebook ads are totally a part of graphics. So, as a freelancer it would be important to learn Graphic Designing, so that you can fulfil the demands of you clients. 4.For getting a JOB : If you have interest in graphics and you knows Digital marketing, then you should definitely learn Graphic Designing. So, that you will easily get a job in any agency, and if your designs are according to the public demand or taste then you will also bring a good ROI for your agency Clients. Conclusion : From the above discussion, we learn that in that Competitive world, it is very important to present your products to your clients on Social media, not only present but also creative graphics is important to grab the engagement & attention of customers. Not only for employees as well as for employer, for business organisation as well as for institutions everyone needs Graphic Designing to convert the leads into paying customers. So, learn Graphic Designing and become a full fledged Digital Marketer.
The emerging role of Graphic Designer in 2023
The role of graphic designers in the modern world is constantly evolving. As technology advances and the way we consume media changes, so too does the way that graphic designers are utilized. In 2023, we can expect to see a number of exciting new developments in the field of graphic design, as designers take on an increasingly important role in shaping the way we experience the digital world. One of the most significant changes that we can expect to see in the world of graphic design in 2023 is the increased use of virtual and augmented reality. As these technologies become more advanced and more accessible, graphic designers will be called upon to create immersive, interactive experiences that take advantage of the unique capabilities of VR and AR. This could include creating virtual environments for video games and other interactive media, as well as designing interactive advertisements and other marketing materials. Another area where we can expect to see graphic designers playing a key role in 2023 is in the field of e-commerce. As more and more businesses move online, graphic designers will be needed to create attractive, user-friendly websites and online stores that help to drive sales and build brand loyalty. This will likely involve a lot of work with user interface design, as well as creating visually compelling product images and other marketing materials. Another area where graphic designers will be in high demand in 2023 is in the field of social media. As more and more people turn to social media platforms to consume news, entertainment, and other content, graphic designers will be needed to create eye-catching images, videos, and other visual content that can help to build engagement and drive traffic to these platforms. This could include creating graphics for social media campaigns, as well as designing custom graphics and animations for social media channels. Image not fetched Overall, it is clear that the role of graphic designers in 2023 will be more important than ever before. As technology continues to advance and the way we consume media changes, graphic designers will be called upon to create new and exciting visual experiences that help to shape the way we experience the digital world. Whether it is through virtual and augmented reality, e-commerce, or social media, graphic designers will be at the forefront of shaping the future of digital media.
7 types of Graphic Designs
Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. There are many different types of graphic design, each with their own specific purpose and audience. Here are seven of the most common types of graphic design: Branding and Identity Design – This type of graphic design is all about creating a visual representation of a brand, including logos, color schemes, and typography. The goal is to create a consistent visual language that represents the company or organization and helps to differentiate it from competitors. Advertising Design – The purpose of advertising design is to grab the attention of potential customers and persuade them to take a certain action, such as buying a product or service. This type of graphic design is often used in print ads, billboards, and commercials. Web Design – Web design is the process of creating the visual layout, interface, and user experience of a website. It involves the use of HTML, CSS, and JavaScript to create responsive and user-friendly designs that are optimized for different devices and screen sizes. Packaging Design – Packaging design is the art of creating the visual design of a product’s packaging. The goal is to make the product stand out on the shelves and to communicate important information about the product to the consumer. Motion Design – Motion design is a type of graphic design that involves creating animated or moving visual elements. This can include anything from short animated videos to full-length feature films. Book Design – Book design is the process of designing the layout and visual elements of a book, including the cover, interior pages, typography, and illustrations. The goal is to create a visually appealing and easy-to-read design that enhances the reading experience. Environmental Design – Environmental design is the process of creating visual elements for the built environment, such as signs, wayfinding systems, and public art. This type of graphic design is often used in public spaces, such as airports, malls, and parks, to create a cohesive and visually pleasing experience for visitors. Overall, these are the 7 types of Graphic Design, each of them has their own specific purpose and audience, and each one of them plays a different role in communication and problem solving. Graphic Designers specialize in one or more of these types and use their skills to create visually pleasing and effective designs.
What is Chatbot Marketing ? What are its Benefits and Drawbacks.
Chatbot marketing is the use of computer programs, known as chatbots, to interact with customers through messaging platforms such as Facebook Messenger, WhatsApp, and SMS. These chatbots are designed to simulate human conversation and can help businesses automate customer service, increase sales, and improve customer engagement. Chatbots can be programmed to answer frequently asked questions, provide information about products and services, and even handle sales and customer service inquiries. They can also help businesses gather data and insights about customer behavior and preferences. Chatbot marketing has become increasingly popular as businesses look for ways to improve customer engagement and streamline their customer service operations. One of the major benefits of chatbot marketing is the ability to provide 24/7 customer service. Chatbots can handle multiple customer inquiries at the same time, allowing businesses to provide quick and efficient assistance to customers. This can lead to increased customer satisfaction and loyalty. Another benefit is the ability to increase sales through personalized recommendations and upselling. Chatbots can analyze customer behavior and preferences to make personalized product or service recommendations, leading to more sales. Additionally, chatbots can also be used for lead generation and appointment scheduling. Chatbot marketing can also help businesses save time and money on customer service and sales. Since chatbots can handle multiple tasks simultaneously, it can reduce the need for human customer service representatives, which can save on labor costs. However, there are also some drawbacks to chatbot marketing. One of the biggest challenges is creating a chatbot that can understand and respond to natural human language. This requires sophisticated natural language processing (NLP) technology, which can be difficult to implement and maintain. Another drawback is that chatbots may not be able to handle complex customer inquiries or complaints. In such situations, customers may need to speak to a human representative, which can lead to frustration and dissatisfaction. In conclusion, chatbot marketing can provide many benefits for businesses, such as 24/7 customer service, increased sales, and cost savings. However, it also has its limitations, such as the difficulty of understanding natural human language and the inability to handle complex customer issues. Businesses should carefully consider these factors before implementing chatbot marketing as a part of their strategy.
Why a Digital Marketing Course is the Key to Success in the Modern Business World
In today’s digital age, businesses of all sizes and industries are realizing the importance of having a strong online presence. With more and more consumers turning to the internet to research and make purchasing decisions, it has become essential for businesses to have a deep understanding of digital marketing strategies in order to reach and engage with their target audience. A digital marketing course can provide individuals with the skills and knowledge needed to succeed in this ever-evolving digital landscape. A digital marketing course can teach individuals a variety of skills including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. These skills are essential for businesses looking to increase their online visibility, drive website traffic, and ultimately convert leads into customers. One of the key advantages of digital marketing is its cost-effectiveness. Traditional marketing methods such as television and print advertising can be costly and difficult to measure in terms of return on investment. Digital marketing, on the other hand, can be more cost-effective and provides a wealth of data and analytics to track and measure the success of campaigns. A digital marketing course can also help individuals stay up-to-date with the latest trends and best practices in the industry. The digital landscape is constantly evolving, and new technologies, platforms, and strategies are constantly emerging. A course can provide individuals with the knowledge and resources needed to stay ahead of the curve and adapt to the latest changes. In addition, digital marketing offers the ability to target specific demographics and geographic regions, which can be especially beneficial for small businesses with limited resources. With the help of digital marketing, small businesses can reach their specific target audience and compete with larger businesses in the same industry. In conclusion, a digital marketing course is the key to success in the modern business world. It can provide individuals with the skills and knowledge needed to effectively promote products or services through digital channels and stay ahead of the latest trends and best practices in the industry. As more and more consumers use the internet to research and make purchasing decisions, it is essential for businesses to have a strong online presence and a deep understanding of digital marketing strategies in order to reach and engage with their target audience.
The impact of design to create sales for e-commerce stores
Design plays a crucial role in creating sales for e-commerce stores. It can be the difference between a customer making a purchase or leaving the website without buying anything. A well-designed website can increase conversions and help e-commerce businesses to grow their sales. First and foremost, design helps to establish trust and credibility with potential customers. A professional and polished website design can give customers the confidence that the business is legitimate and trustworthy. This is especially important for e-commerce stores, as customers may be hesitant to make a purchase from a website that looks unprofessional or untrustworthy. In addition, design can help to create a sense of brand identity and personality. A unique and consistent design can help to differentiate a business from its competitors and create a memorable brand that customers will recognize and associate with positive experiences. This can lead to increased brand loyalty and repeat customers. Design can also play a role in making the customer’s experience on the website as seamless and user-friendly as possible. Navigation should be intuitive and easy to understand, and the layout should be designed to guide customers through the process of finding what they need and making a purchase. A well-designed website can help customers to find what they are looking for quickly and easily, which can lead to increased conversions and sales. Design can also help to create a sense of urgency and scarcity, which can encourage customers to make a purchase. For example, using limited-time offers or highlighting low stock levels can create a sense of urgency that can motivate customers to make a purchase before it’s too late. Lastly, an effective design is essential for mobile optimization. As more and more customers are shopping on their mobile devices, it’s crucial for e-commerce stores to have a design that is optimized for mobile, so that customers can have a seamless shopping experience on their mobile devices. A mobile-optimized design can help to increase conversions and sales by making it easy for customers to shop on-the-go. In conclusion, design plays a crucial role in creating sales for e-commerce stores. A well-designed website can establish trust and credibility, create a sense of brand identity, make the customer’s experience seamless and user-friendly, create a sense of urgency, and be mobile-optimized. Businesses that invest in design will likely see an increase in conversions and sales.
Performance Marketing – Everything you need to know
Performance marketing is a type of digital marketing that focuses on driving specific actions, such as sales or leads, through targeted advertising. This approach is based on the idea that marketers should only pay for the results they get, rather than paying for the number of impressions or clicks on an ad. One of the key benefits of performance marketing is that it allows marketers to track the effectiveness of their campaigns and make adjustments as needed. By using metrics like conversion rates and cost per acquisition, marketers can see which ads are performing well and which are not, and make changes to optimize their campaigns. Another benefit of performance marketing is that it allows for highly targeted advertising. By using data such as demographics, interests, and browsing behavior, marketers can create ads that are tailored to specific groups of people. This means that the ads will be more likely to be seen by people who are actually interested in the products or services being advertised, which increases the chances of a successful campaign. There are a number of different types of performance marketing Affiliate marketing, Cost-per-action (CPA) advertising, and Pay-per-click (PPC) advertising. Each of these types of performance marketing has its own advantages and disadvantages, and the best approach will depend on the specific goals of the campaign. Affiliate marketing, for example, is a type of performance marketing where a company partners with other websites or individuals to promote their products or services. The affiliates are paid a commission for each sale or lead that is generated as a result of their efforts. CPA advertising, on the other hand, is a type of performance marketing where the advertiser only pays when a specific action is taken, such as a sale or a lead. This means that the advertiser only pays when they get a return on their investment, which can be a more cost-effective approach than other types of advertising. PPC advertising, meanwhile, is a type of performance marketing where the advertiser pays each time someone clicks on their ad. This can be a good option for companies that want to drive a lot of traffic to their website quickly, but it can be more expensive than other types of performance marketing. Overall, performance marketing is an effective way for companies to drive sales and leads, while only paying for the results they get. By tracking and optimizing campaigns, and targeting specific groups of people, performance marketing allows for highly effective advertising that can be tailored to the specific goals of a campaign.
“Non-fungible tokens (NFTs)” – Everything you need to Know
NFT stands for non-fungible token. It is a type of digital asset that represents ownership of a unique item or piece of content, such as an image, video, or piece of music. Unlike fungible tokens, such as cryptocurrencies, which are interchangeable and have a set value, each NFT is unique and can have a different value. NFTs are often used in the digital art and collectibles space and are typically stored on a blockchain, a type of digital ledger, to ensure their authenticity and provenance. What are the Examples of NFT NFTs can be used to represent a wide variety of digital assets, including but not limited to: Digital art: NFTs can be used to represent digital artworks, such as digital paintings, animations, and videos. This allows artists to sell their work as unique, one-of-a-kind items that can be bought, sold, and traded like traditional art. Collectibles: NFTs can be used to represent digital collectibles, such as trading cards, virtual real estate, and in-game items. Music: Musicians can use NFTs to sell unique, collectible versions of their music, such as limited-edition album releases. Videos: Filmmakers can use NFTs to represent unique copies of their movies or videos. Gaming: Game developers can use NFTs to represent in-game items, weapons, or other virtual assets. Social Media: NFTs can be used for social media post and content like tweet, post, comment, etc. Virtual Reality: NFTs can be used to represent virtual reality experiences, such as virtual tours of art galleries or VR games. Sports: NFTs can be used to represent unique moments or records in sports like a baseball card, trading cards, etc These are just a few examples of how NFTs can be used, but the possibilities are virtually endless. How Do NFT work NFTs work by using blockchain technology to create a digital token that represents ownership of a unique digital asset. The blockchain is a digital ledger that records every transaction and change made to the NFT. Each NFT is unique and has a unique digital signature, which is stored on the blockchain. When someone wants to purchase an NFT, they will typically do so through a marketplace or platform that specializes in NFTs. These platforms allow users to browse and purchase NFTs, as well as create and sell their own. Once the NFT is purchased, it is transferred to the buyer’s digital wallet. The NFT is stored in the wallet as a digital file, and the buyer can view, trade or sell the NFT whenever they want, and the transaction will be recorded on the blockchain, which ensures the authenticity and provenance of the NFT. It’s worth noting that NFTs are stored on a blockchain which is decentralized, meaning that it is not controlled by any single entity. This ensures that the NFTs cannot be altered or duplicated, and ownership can be easily tracked and verified. Overall, NFTs are a new way for creators to monetize their digital assets, and for collectors to own and trade unique items in the digital world. Why NFT are important NFTs (non-fungible tokens) are important because they allow for the creation of unique digital assets that can be bought, sold, and owned just like physical assets. This opens up a whole new market for creators of digital art, music, and other forms of digital content, as well as providing a new way for collectors to own and trade unique pieces of digital work. Additionally, NFTs use blockchain technology, which allows for transparency and immutability in the ownership and transfer of these digital assets. This gives the creators and owners of NFTs a level of security and provenance that was not previously possible with digital assets. NFTs in the Real and Virtual World NFTs can be used in both the real and virtual world. In the virtual world, NFTs are primarily used for digital art, music, videos, and other forms of digital content. These NFTs can represent ownership of a unique digital item, such as a digital artwork, or they can represent access to virtual items or experiences, such as virtual real estate or in-game items. In the real world, NFTs can be used to represent ownership of tangible assets, such as real estate, cars, and other physical items. NFTs can also be used for event tickets, collectible items, and other forms of physical merchandise. In both the real and virtual world, NFTs can be bought, sold and traded on marketplaces, allowing for the creation of a new market for unique digital and tangible assets. Additionally, the use of blockchain technology allows for transparency and immutability in the ownership and transfer of these assets, providing a level of security and provenance not previously possible.
